About the Brand
Manju’z Family Unisex Salon & Bridal Makeover Studio is a beauty and grooming salon located in Palluruthy, Kochi. The salon offers bridal makeovers, hair treatments, facials, grooming, spa services, and beauty care for men, women, and kids.
Challenge
When I started working with the brand, the salon had no digital presence. There was no Google My Business profile, no active social media pages, and no local online visibility. The brand was struggling to reach nearby customers and compete with other salons in the area.
My Approach
I built the salon’s digital presence from scratch by creating and optimizing their Google My Business profile and implementing local SEO strategies. I managed the salon’s social media marketing with organic content, reels, posters, and engagement campaigns focused on local audiences. I also created Meta ad campaigns, customer recall strategies, and keyword-focused content to improve reach, engagement, and customer enquiries.
Result
Successfully established the salon’s online presence and improved local brand visibility. Ranked the salon among the top search results for keywords like “Salon in Palluruthy” and “Beauty Parlour Near Me.” Increased organic engagement through social media marketing and generated customer enquiries and appointment bookings through digital platforms.
